About

In a world overflowing with skincare advice, viral trends, and endless product options, it’s easy to feel lost.

The truth is: healthy skin doesn’t come from guesswork—it comes from understanding. That's the mission behind The Skin Fairy™.

Founded by Sheila Hedlund, a licensed esthetician with over 20 years of experience, The Skin Fairy™ is more than a skincare store—it's a curated destination built on expertise, education, and real results. Sheila has treated over 5,000 clients at her skincare studios in Redondo Beach, CA, and Nashville, TN, specializing in acne and other challenging skin conditions.

Her hands-on experience, combined with advanced training from Face Reality Acne Clinic, Environ, LIRA Clinical, skinbetter science, and more, has shaped a philosophy rooted in clarity: choose what works, cut through the noise, and help others do the same.

Every product you’ll find here is carefully selected for its performance, safety, and ability to support long-term skin health. Whether you’re managing breakouts, restoring your barrier, or simply maintaining a radiant complexion, you’ll find only what’s proven to work—no fluff, no trends, just expert-backed solutions.

Because skincare should feel empowering, not overwhelming.

The Skin Fairy™ Core Values

Expertise over hype

We prioritize science, education, and real-world experience over trends and quick fixes. Every product we offer is backed by years of clinical knowledge, hands-on practice, and proven results.

Clarity through curation

Skincare should feel empowering, not overwhelming. We simplify the skincare journey by offering only what works. Everything in our shop is carefully curated with intention, purpose, and your skin’s long-term health in mind.

Skin health first

We believe great skin is healthy skin. Our focus is on supporting the skin barrier, restoring balance, and guiding you toward lasting results—not just temporary improvements.

Lifelong learning

We’re committed to ongoing education, both ours and yours. Our founder, Sheila, spends each year furthering her training and sharing that knowledge with clients and fellow professionals alike.

Empowered choices

We believe you deserve to feel confident in your skin and in the choices you make to care for it. Our role is to guide you with clarity, compassion, and honesty every step of the way.